DTC Affiliate Marketing Channel Case Study: 76% Year over Year Growth by Industry Best OPM

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Hello and thanks for checking our latest affiliate program case study! This particular client of our agency is an online DTC car parts ecommerce company. Our agency, Experience Advertising, launched their CJ affiliate network account for them more than 2 years ago. In this affiliate marketing case study, we have been able to achieve superb levels of year over year sales and revenue growth. Also, the average order value has been increasing steadily year over year. This is precisely what you want to see in your ecommerce affiliate programs growth trajectory.

Affiliate Program Revenue Growth Affiliate Program Revenue Growth in CJ Affiliate Network

As you can see in the above graphic, the February 2022 sales grew an impressive 76% over the previous February’s revenue. This is exactly what you want to see in the growth of your affiliate marketing channel.

Average Order Value in the Affiliate Program has IncreasedAverage Order Value in the Affiliate Program has Increased

As you can see above, the AOV of this ecommerce website has increased by 24.5% year over year in the month of February. This is another really important KPI we seek to increase over time, which means the quality of customers coming through the affiliate channel is important, in that they are spending more per order.

Number of Affiliate Referred Sales IncreasingNumber of Affiliate Referred Sales Increasing

Also, the overall number of sales/actions increased by 41% year over year in the month of February. Total sales is also a good indicator of overall affiliate program growth.

Here are some of the affiliate/publisher managed processes we used to grow this CJ affiliate network account impressively year over year:

  • We recruited 50-100 new affiliates/publishers per month consistent – using both CJ’s publisher database, as well as our own proprietary internal affiliate database to recruit from.
  • Sent great messaging once per week – we send the highest quality, friendliest affiliate newsletter and messaging in the industry.
  • Worked personally with each affiliate/publisher – video chats primarily
  • worked with the brand to improve conversion rate – suggesting CRO tools and strategies
  • Maximized the ROI in the account by modify affiliate commissions on the individual affiliate level.

At Experience Advertising, we use the absolutely best affiliate program management techniques, tools and strategies to grow the affiliate programs we manage to their fullest potential. No other OPM or agency, can accomplish this to the same level of affiliate recruiting and management as we provide. It’s our proven processes, and excellent team, that allow us to grow the affiliate programs manage more and exceed our client’s expectations.

If you would like a free affiliate program audit or to discuss what Experience Advertising can do to grow your affiliate program, or other digital marketing channels, contact us today. We look forward to growing your affiliate marketing program for you! Have a great day!

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